Starting today, all businesses, organizations and residents with a physical address in New York City will have an equal opportunity to reserve a .nyc domain in advance of the official public launch on October 8. The 60-day “landrush” phase offers New Yorkers a chance to reserve the .nyc domain names that are most important to protect or extend their business, brand or identity online. New Yorkers can apply for a .nyc web by visiting www.OwnIt.nyc.
“I’m excited to see the .nyc web address taking another significant step forward with this landrush phase. This is a great way for New York City small businesses to improve their brands and grow their online identities, and I encourage people to take full advantage of this opportunity,” said Council Member Vacca, Chair of the Committee on Technology.
“The new .nyc domain presents a unique opportunity for New Yorkers, our small businesses, and organizations throughout the five boroughs to brand their identity, showcase their affiliation with the City—and to ‘own’ who they are online,” said Mayor Bill de Blasio. “As we continue to expand Internet access and put New York City on the digital map, this is a chance for more New Yorkers to claim their piece of the City’s high-demand digital real estate.
“The opening of ‘.nyc’ domain names to the public is another step in New York’s effort to use technology to help connect businesses and community groups with the public,” said Council Speaker Melissa Mark-Viverito, who represents the South Bronx in addition to parts of Manhattan. “Small business owners, neighborhood groups, and private citizens now have the chance to claim a domain name signifying that they are part of this City’s vibrant and growing tech community.”
To raise awareness of the landrush phase, the City’s official registry, Neustar, is teaming up with business groups, community partners, and City agencies on a five-borough outreach campaign to celebrate the people, places and ideas that make New York unique; promote the new .nyc domain; and encourage New Yorkers to “own it.” The campaign will kick off with “Moment to Own It” countdown, enlisting New Yorkers to help identify and reveal the City’s top 100 ‘Own It’ moments. The campaign will include digital and social media outreach, signage on bus shelters and newsstands, radio and other targeted advertising, as well as special events to engage small businesses, organizations and residents across the five boroughs.
The .nyc domain is part of the creation of a new class of generic top-level domains (gTLDs) that will greatly expand the web’s domain name system. Learn more here.
In a further effort to inspire meaningful use and development of the .nyc namespace, the City of New York is also launching Neighborhoods.nyc, an open application process for community groups to receive a premium neighborhood domain name like Harlem.nyc, Astoria.nyc or ParkSlope.nyc.
The City has reserved roughly 400 neighborhood names for use by community groups to develop new online hubs for civic engagement, online organizing, and information-sharing. The first set of neighborhood names will become available in late 2014 and will be licensed through a competitive application process. In order to be eligible for a .nyc neighborhood name, organizations must be registered as a not-for-profit, public benefit corporation or local development corporation, and be located within the neighborhood for which the .nyc domain name is sought. The Bronx names reserved are:
During the landrush phase of .nyc, a domain name will be allocated to an applicant if there is only one applicant for that particular domain name. If two or more people apply for the same .nyc domain name during this period, an online auction will determine who is assigned the name. The .nyc web address will then become available to the general public on a first come, first-served basis, starting on October 8, 2014.
For more information about .nyc and the application process, visit OwnIt.nyc.