New Cognitive Coaching System Will Apply Machine Learning to the World’s Largest Digital Health and Fitness Community
LAS VEGAS, Jan. 6, 2016 /PRNewswire/ — On Wednesday Under Armour announced a strategic partnership with IBM to create and provide meaningful data-backed health and fitness insights, powered by IBM Watson’s cognitive computing technology. Under Armour’s new UA Record™ combined with a Cognitive Coaching System will serve as a personal health consultant, fitness trainer and assistant by providing athletes with timely, evidence-based coaching around your sleep, fitness, activity and nutrition, including outcomes achieved based on others “like you.”
As envisioned, a future version of the UA Record app powered by IBM Watson could be the first system to assess and combine a variety of factors that affect health and fitness programs, including: Personal, Physiological and Behavioral data; Nutrition (pulled from the world’s largest nutritional database); Expert Training Knowledge; and Environmental factors. These insights will initially be available within UA Record available now on the iTunes App Store.
For example, a person can compete and compare against other people that are their same age. A male in his 40’s will see that there are 4.5 million other people in the database today – that are just like you. The UA Record app will share health and fitness insights comparable to others similar to you, including average weight, average resting heart rate and average steps taken per day. Additional insights could show how long an average workout is or how long someone like you is sleeping, down to the minute.
Through the IBM partnership, Under Armour will add new capabilities over the next year that will allow the Cognitive Coaching System powered by IBM Watson to transform athlete engagement and motivation.
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