City Doesn’t Want Bronxites Drinking Too Much

AS SUMMER SEASON BEGINS, HEALTH DEPARTMENT REMINDS NEW YORKERS TO AVOID EXCESSIVE ALCOHOL DRINKING

Department expands successful 2014 ad campaign on excessive alcohol drinking

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May 27, 2016 – As the summer season begins this Memorial Day, the Health Department reminds all New Yorkers about the risks of excessive alcohol drinking. In New York City, there are nearly 1,800 alcohol-attributable deaths every year and an average of 84,000 alcohol-related emergency department visits – with increases around Memorial Day and July 4th. The Department is expanding its effective ad campaign that warns New Yorkers of the harms of excessive alcohol drinking, both to them and people around them. The campaign reminds New Yorkers that “just one more drink” can hurt, and to “cut off” their friends before drinking one too many. The ads will be online and in various print media outlets as the summer season begins.

The Health Department offers the following tips for holiday revelers:

Be conscious of how much alcohol you consume:
Eat before celebrating and snack throughout the evening
Pace yourself and,  if you choose to drink alcohol, alternate alcoholic and non-alcoholic beverages
Stay well hydrated – drink plenty of water or a non-alcoholic beverage in between drinks.

One in six New Yorkers drinks alcohol to excess

This new campaign aligns with the City’s Vision Zero initiative by reminding New Yorkers that their choices matter. Excessive drinking puts road users at risk for serious injury – whether they are behind the wheel, riding a bicycle, or walking.

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Since launching Vision Zero in 2014, the City has implemented a number of safety initiatives, such as a reduced citywide speed limit and increasing the number of speed cameras in school zones.

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