In partnership with non-profit organization Books for Kids, McDonald’s franchisee David Singelyn distributed more than 100 books to preschool-aged children at Gwendolyn B. Bland, ELC.


In partnership with non-profit organization Books for Kids, McDonald’s franchisee David Singelyn distributed more than 100 books to preschool-aged children at Gwendolyn B. Bland, ELC.

The Bronx, NY – September 29, 2017 – Today, McDonald’s franchisee David Singelyn partnered with Books for Kids – a national nonprofit that promotes reading among low-income and at-risk preschool-aged children – to host a Happy Meal Book donation at a Bronx daycare center.

The event took place at the Gwendolyn B. Bland, ELC., a year-round pre-school serving local families in the southeast Bronx.  More than 100 Happy Meal Books were presented to the children, including the popular title Pete the Cat’s Got Class by James Dean.

“McDonald’s franchisees are strong advocates of education and literacy at all levels,” said David Singelyn. “On behalf of all the McDonald’s franchisees in The Bronx, I am honored to work with Books for Kids and Gwendolyn Bland to provide children with Happy Meal Books that will help them foster a love of reading.”

“Books for Kids is excited to once again receive books from local McDonald’s franchisees, this time for the children of Gwendolyn Bland,” said Amanda Hirsh, Executive Director of Books for Kids. “This is a wonderful community, and we know the children will be thrilled to have more books. Thank you to McDonald’s for the donation and for the fun StoryTime event. We are grateful to partners like them.”

“Gwendolyn B. Bland, ELC is thankful that Books for Kids and McDonald’s chose us to receive this donation of books to help foster early childhood literacy in our program,” said Kitcha Norfleet-Brown, Educational Director at Gwendolyn Bland. “We believe the love of reading is the key to a great education. The children greatly appreciate this thoughtful gesture and thank everyone who helped make this possible.”

McDonald’s Owner/Operators are committed to supporting education across all levels of learning by supporting programs such asArchways to Opportunity and Ronald McDonald House Charities New York Tri-State Area (RMHC-NYTSA) scholarships. Archways to Opportunity is a comprehensive continuing education program that assists McDonald’s employees in New York and across the country by offering educational and career advancement opportunities to employees who work in McDonald’s restaurants. Since the program’s inception in 2015, more than 1,000 McDonald’s employees across the New York Metro region have enrolled in Archways to Opportunity to apply for college tuition assistance, complete their high school degree, improve their English language skills, and sign up for career advisement. In their work with RMHC-NYTSA, McDonald’s Owner/Operators contribute to scholarships each year for students in financial need who have demonstrated academic excellence, community involvement and leadership qualities Last year, students in the New York Tri-State Area were awarded more than $600,000 in scholarships thanks to the support of RMHC-NYTSA and local McDonald’s franchisees.

About McDonald’s New York Tri-state Area

As one of the brand’s flagship markets, McDonald’s New York Metro Region represents one of the world’s best known brands within the Tri-State area. Based in Iselin, New Jersey, the regional office oversees 600 McDonald’s restaurants and more than 100 franchisees located throughout the New York, New Jersey and Connecticut Tri-State region. The regional office is run by a team of leading professionals in the fields of operations, marketing, public relations and public affairs.

Visit or follow us on Twitter @McDNYTriState for more information about other McDonald’s area programs.

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