Corporate Social Responsibility & Young Garifuna Artists
By José Francisco Ávila
In the previous article, I tackled the root cause of young Garifuna Artists continuing to operate in the informal Creative Economy. This time I will share the solutions that we will be implementing in the near future to make significant and lasting contributions, to help new and emerging artists reach their creative potential, so they can pursue a professional music industry career, and participate in the Formal Creative Economy.
With great courage and integrity we embrace our Corporate Social Responsibility to provide the direction that young Artists may reasonably require for furthering their career so they can flourish.
As previously announced, as part of its social commitment, GALENT will make a contribution to the School of “Arts and Music” in, Limón, department of Colón, Honduras and will collaborate with Mr. Justo Castro in building the capacity of the program which h founded in 2012 for the benefit of the forgotten Garifuna youth of the town of Limón.
In addition, we will develop a workshop aimed at independent young artists (18 – 25 years) designed to identify and explain the basic income streams that exist in the worldwide music industry for musical authors and performers and also for producers, publishers. It is intended primarily to reveal to authors and performers the most effective way to generate income from their talent and endeavors, and the best way to achieve fair arrangements for the exploitation of their songwriting and performances without being ripped off. It also will explain the importance of good management and provide guidelines on finding a manager and reaching a fair agreement regarding the conditions of an artist/management contract. The workshop will be offered in English and Spanish beginning in June.
In addition, we will collaborate with young professionals (26 – 30 years) to cultivate the next generation of leaders and visionary creative entrepreneurs in music. This will entail introduction to business principles such as entrepreneurship, creativity, innovation, branding, marketing, copyrights and finance that underpin music industry activities across different business segments.
As we embrace our social responsibility with great courage and integrity, the solutions that we will be implementing in the near future, will make significant and lasting contributions to help new and emerging artists reach their creative potential, so they can pursue a professional music industry career in the Formal Creative Economy.
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