Bronx’s Beloved Helado King Dies in Tragic Accident

ok1JVHKhlpThe Bronx has tragically lost the founder of the staple ice treat “Delicioso Coco Helado.”

Alfredo Thiebaud, the founder and president of the company, tragically died in an accident involving his company’s security gate.  Alfredo, 74, was routinely taking out the garbage when the security gate had fallen and crushed him at around 5:40 am.

A taste we all know and love.  A business synonymous with the Bronx. For decades, “Delicioso Coco Helado” has been beloved Summer treat for Bronxites, selling over a million of the sweet treats every year.  Afredo started selling the ices with his family in the 1960’s, and expanded the company in the 1980’s.  New Yorkers knew him and his company as a true example of the American Dream in action.

Family, friends, and loved ones have been mourning the tragic loss, and reflecting on the success story a man who came to this country with very little, and built a massive success, never forgetting his community.

Jerry Thiebaud, Alfredo’s son, recounted to the NYDailyNews ““He’d get up seven days a week, shower and shave and open up his business at 4:45 a.m. He was always looking to expand. He was always full of ideas. His brain was always going 100 mph.”

Borough President Ruben Diaz Jr. said, ” Alfredo Thiebaud was a great man and a great friend, and this tragic accident has deprived us of one of the best. Our thoughts and prayers are with his family, his friends, his employees and the thousands of people who have lost a true friend today with the passing of Alfredo Thiebaud,”

The Bronx Chronicle sends our sincerest condolences to Thiebaud family for this tragic loss of one of New York’s iconic success stories.



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