Cereal Festival

CerealFest – Battle Creek Festivals

CerealFest – Battle Creek Festivals

This year’s annual National Cereal Fest began last Thursday evening in Battle Creek, Michigan, the birthplace of America’s cereal industry. The highlight of the festival in the city that bills itself as the Cereal Capital of the World is the world’s longest breakfast table.

On Friday morning, hundreds of volunteers served breakfast in shifts to perhaps 70,000 people — greater than Battle Creek’s population of about 52,000. Battle Creek was the birthplace of America’s flaked cereal industry in 1895.

CerealFest takes place in Downtown Battle Creek, June 9th – 10th, 2017.

Of the 82 breakfast cereal manufacturers in the U. S., six have Michigan addresses. Battle Creek’s Kellogg’s and Post companies are prominent in the industry, which generates $9.6 billion of product annually.

Profile America is in its 21st year as a public service of the U.S. Census Bureau.

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