Domino’s® New ‘Pizza Theater’ in the Bronx to Celebrate Grand Opening

Domino’s® New ‘Pizza Theater’ in the Bronx to Celebrate Grand Opening

Open-concept store to feature music, giveaways and special deals on July 28

NEW YORK – Domino’s newest “pizza theater” in the Bronx, located at 220 E. 161st St., Suite C, is now officially open for business and will celebrate its grand opening on Saturday, July 28 from 10 a.m.-4 p.m.

Domino’s will feature live music by DJ Kazz, giveaways, a face painter and special deals throughout the day. In honor of the grand opening, the store will offer medium one-topping Hand Tossed pizzas for $3.99 each, valid on carryout orders only. Domino’s in the Bronx will also offer large two-topping Hand Tossed carryout pizzas for $5.99 each from July 23-29.

The new Bronx store features the pizza theater design which is open-concept and allows flexibility for a number of elements otherwise unheard of when it comes to the “traditional” Domino’s store. Highlights include a comfortable lobby, indoor seating, open-area viewing of the food preparation process and the ability to track carryout orders electronically on a lobby screen. The store also features a chalkboard to allow customers to express their creativity or to leave feedback for team members.

“We are excited to open yet another new pizza theater in the Bronx,” said Robert Machin, Domino’s director of corporate operations in New York. “The pizza theater design is an interactive experience where customers can actually watch and track their pizza being made, each step of the way. Domino’s is bringing the art and fun of pizza making to the forefront and we hope customers come out to enjoy our grand opening festivities.”

To place an order at Domino’s newest pizza theater in the Bronx, visit www.dominos.com or call 917-688-3778.

About Domino’s Pizza®

Founded in 1960, Domino’s Pizza is the largest pizza company in the world based on global retail sales, with a significant business in both delivery and carryout pizza. It ranks among the world’s top public restaurant brands with a global enterprise of nearly 15,000 stores in over 85 markets. Domino’s had global retail sales of over $12.2 billion in 2017, with more than $5.9 billion in the U.S. and more than $6.3 billion internationally. In the first quarter of 2018, Domino’s had global retail sales of over $3.1 billion, with over $1.5 billion in the U.S. and over $1.6 billion internationally. Its system is comprised of independent franchise owners who accounted for over 97% of Domino’s stores as of the first quarter of 2018. Emphasis on technology innovation helped Domino’s achieve more than half of all global retail sales in 2017 from digital channels, primarily online ordering and mobile applications. In the U.S., Domino’s generates over 60% of sales via digital channels and has produced several innovative ordering platforms, including Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji. In late 2017, as part of an industry-first collaboration with Ford Motor Company, Domino’s began a meaningful test of delivery using self-driving vehicles.

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