President Launches New Initiative Targeting Young Minority Men


The Presidents speaks about “My Brothers Keeper” Initiative with Charles Barkley, in an interview to air on TNT on Sunday night at 7 p.m. Photo c/o

President Barack Obama is rolling out an initiative called “My Brother’s Keeper” this week, a program focused on empowering young African American and HIspanic men in job programs, entitled “My Brother’s Keeper.”

As Ebony reports,

“The “My Brother’s Keeper” initiative will bring foundations and companies together to test a range of strategies to support such young men, taking steps to keep them in school and out of the criminal justice system, a White House official said. Obama will also announce a more vigorous program to evaluate policies and publicize results to school systems around the country.”

The Washington Post outlined the fundamentals of the plan:

“First,businesses and foundations will join together to test strategies aimed at “making sure children arrive at school ready to learn and reducing negative interactions with the criminal justice system.”

Second, Obama will launch an internal administration effort to more rigorously evaluate what programs work best at helping young minority males. The Education and Justice departments, for example, recently updated guidelines provided to school districts on the most effective disciplinary policies.”

The President spoke briefly about the plan during the State of the Union address last month and the roll-out comes in the middle of February, in which the President has celebrated African American History Month in numerous venues, such as a Google Hangout on February 5 that featured a discussion on progress and challenges relating to health and human services in the African American community.

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