Profile America: Living Color

In 1951, CBS transmitted the appropriately named program “Premiere” from New York City and through stations in Washington, Baltimore and Philadelphia. By the end of 1957, while nearly 39 million U.S. households had TV sets, only 150,000 were color units. Sales of color sets caught up with those of black and white sets around 1970. Shortly thereafter, American consumers began preferring foreign manufactured sets, and in 1995, the last major domestic brand was sold to a Korean firm. What little receiver manufacturing remains is a $52 million dollar a year business in the U.S.

Source: U S. Census Bureau.

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